Daily Journal Articles
"The Source" - Business Development Column
Welcome to the Daily Journal page on the LegalXcellence website. Since August 2023, we have featured a special monthly column, “The Source,” authored by George Brandon.
“The Source” is dedicated to helping attorneys grow and strengthen their business practices. Each column explores practical, real-world strategies for developing a sustainable client base, enhancing professional visibility, and building a thriving legal career. Whether you are an experienced practitioner or early in your journey, business development remains a continuous and evolving process.
The articles are designed to guide you step by step—from foundational principles to more advanced strategies—providing a clear and practical framework for long-term success.
Accessing the Articles
To ensure these insights remain widely available:
- Full versions of articles are published here at no cost once they are more than 12 months old
- For articles published within the past 12 months, readers can access them through a Daily Journal subscription or purchase individual articles directly from the Daily Journal
Column Titles
Feedback as Fuel: Leveraging Client Surveys for Growth and Retention
From Satisfaction to Advocacy: How Lawyers Can Turn Clients into Raving Fans
Beyond Borders: Why California Lawyers Should Look to Lloyd’s of London for Liability Insurance
The Hidden Pipeline: How California Lawyers Can Turn Internal Referrals into Revenue
Rainmaking in Transition: How California Lawyers Can Build Business Beyond the Lone Rainmaker Model
Are conferences for lawyers a waste of time and money or a venue full of business opportunitites?
How to keep the case: When clients walk away over litigation estimates
Balancing Autonomy, Ethics and Reputation in today's Digital Workplace.
Rainmaking is a team sport: Fostering business development across your firm.
Beyond legal advice: How experience design is shaping client loyalty in law firms.
Understanding client needs and closing the deal: The competitive edge for modern lawyers.
Are you missing out on business by not talking to your clients?
Artificial Intelligence in law: Tools and strategies for 2025.
Business development trends lawyers must embrace in 2025.
The essential guide to succession planning for lawyers approaching retirement.
The Strategic Advantage: Why Lawyers Should Consider a Business Development Coach to Grow Their Book of Business.
Exploring the frontier of AI and what GPT-5 means for the legal profession.
Are AI-driven CRM systems the future for law firms?
Unconventional strategies for attorney business development.
The Strategic imperative: Why Lawyers and Law Firms must create and update business plans
Mastering the digital first impression: Six essential strategies for attorneys
Crafting the Future: Business Plans and Strategies for Law Firm Growth
Elevating your practice: Strategic funnel management for lawyers.
Building a client-centric law firm where loyalty blossoms.
Enhancing networking and client relations in the legal profession
Beyond Word of Mouth: Elevating Your Law Practice through Strategic Referrals
Master your LinkedIn presence: Crafting your distinctive brand - View full article
Harnessing the potential of content marketing in the legal field
full article - View full article
The power of persuasion and enhancing client communication - View full article
Networking strategies for lawyers: Cultivating connections for business growth - View Full article
Crafting your legal identity: navigating attorney business development - View full article